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The constantly evolving business landscape demands staying current on the latest Customer Relationship Management (CRM) trends and insights. A recent study from June 2023 by Pipeline CRM highlights some interesting research into general CRM statistics for 2023.
We’ve summarised the key take aways below:
🔔 CRM adoption is experiencing a 12.6% year-on-year growth, with predicted revenue reaching over $80 billion by 2025.
🔔 70% of sales reps believe CRM is vital in closing deals by building stronger relationships with buyers.
🔔 Over 45% of CRM usage is for contact management and automation, solving top problems like sales management and lead generation.
🔔 32% of CRM users belong to the service industry, followed by manufacturing and IT businesses.
🔔 65% of small to medium businesses adopt CRM within their first five years, experiencing significant growth benefits.
🔔 More than 45% of marketing and customer service teams utilise CRM, contributing to increased collaboration and productivity.
🔔 CRM can lead to a 300% increase in lead conversion rate by improving sales activity, team productivity, and company benefits.
🔔 CRM users experienced a 47% growth in customer retention and satisfaction, enabling proactive customer relationship management.
🔔 Improved data accessibility in CRM leads to 8-14% shorter sales cycles, streamlining sales processes.
🔔 Mobile CRM contributes to a 50% increase in productivity for on-field workers and salespeople.
🔔 CRM helped increase revenue per sales professional by 41%, highlighting its positive impact on profitability.
🔔 Businesses can achieve a $30.48 investment payback for every dollar spent on CRM, with ROI recouped in just six months or less.
In conclusion, a #CRM system is a powerful tool that fosters #businessgrowth by enabling productive and collaborative #salespractices, resulting in loyal customers and significant returns on investment.
For support in driving innovation and best practise through your current CRM or help with starting your journey in selecting the right CRM system for you, reach out to us today by sending us an enquiry or connecting with Philippa Sherrell.
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Sam Snowdon, Chief Marketing Officer, BIT Group
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Lucy Thomas, Linggard and Thomas Accountants Ltd.
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Henry Massey, Clystnet Ltd
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GR, Airport Direct Travel Ltd.