ETUK
Click below to watch a video on the impact we have made for ETUK's flourishing business!
When Sue Searle founded Ecology Training UK in 2019, she quickly discovered that the demand for her online and in-person courses far outpaced the capabilities of her initial DIY website and manual admin systems. With her business growing rapidly, Sue turned to Made with Maturity for a complete overhaul of her e-commerce and learning platform, and to CRM Champion for an intelligent, integrated CRM system that could handle student data, automate communication, and streamline operations. Before the transformation, Sue and her team were managing everything through complex spreadsheets , a method that worked but required time-consuming repetition and limited visibility into student journeys. CRM Champion took this strong operational foundation and translated it into a robust, automated system that now drives ETUK’s entire business model.
The results have been nothing short of transformative. ETUK saw a 60% increase in turnover following the launch of the new CRM and website, and with our help Sue has been able to reclaim her time and focus on the things she loves most teaching, travelling, and creative pursuits like art and forest school leadership. All course purchases are now automatically linked to the correct student, bespoke reporting is delivered monthly, and communications are streamlined through CRM automation. As Sue puts it, “I've never made as much money as I do now,” and the hands-on collaboration with CRM Champion continues to fuel new ideas and opportunities. The result: a business that practically runs itself, and a founder who’s never felt more free.