Get To Know Us

25 years of independent, award-winning advice you can trust.

We are an unbiased, independent CRM consultancy based in Plymouth.

Due to dynamism and collaborative spirit, our forward-thinking, values-driven team has expanded rapidly in the last few years. Your business will benefit from the combined experience and knowledge of our management team, and the enthusiasm and energy of our younger members. Transparent and accountable, we’re proud of the awards we’ve won and the businesses we’ve made profitable.


Average turnover increase for our clients


Experienced AGILE project managerS


UK Enterprise 
Award Winner


Certified in Cyber Essentials

Founder & CEO

Rob Perry

Rob is a self-confessed CRM and Data Management obsessive. He has over 20 years’ business management experience within the IT, manufacturing and construction sectors. The ‘Customer Relationship’ has always been at the very heart of everything he has done, and organising and automating processes for the mutual benefit of customer and business is what gives him the greatest degree of satisfaction.

Rob has worked on a diverse range of CRM and administration website projects within multiple industries, including: e-commerce, marine, agriculture, ecology, law, insurance/financial services, education, manufacturing, accountancy and software development.

Holding PRINCE2 and ITIL CPD badges, he has delivered a number of very well-received CPD seminars on project management to both academic and corporate audiences.

In his spare time, Rob enjoys running and kayaking around the beautiful landscapes and seascapes of his local area in Devon. He is married with three daughters.


Head of Development & Chief Technology Officer

Guy Randall

Guy is a talented full stack web developer who has a proven track record in a variety of sectors. He is comfortable as a development team lead, data security analyst, data privacy and compliance manager, and infrastructure specialist.

He is responsible for providing assurance when the company is asked to oversee a non-standard technical integration, and for maintaining the technology that powers the organisation’s CRM database engine.

Guy enjoys electronics, Lego, gaming and playing football. He lives in Plymouth with his wife Tracey.


Business Administrator

India Shipway Johnson

After leaving school, India worked in retail customer service and enjoyed her customer facing roles, speaking to customers and problem solving. She gradually transitioned into more administrative roles.

She developed her business administration skills with a Business Administration apprenticeship and really enjoys the customer experience aspect of her current role.

India is excited to expand her role as the company grows and is now also taking on wider training in Project and Service Desk Management.

In her spare time, she can be found spending her time with friends and family or enjoying a range of creative hobbies such as writing or painting.


Data Analyst

Mai (Mellie) Nguyen

Mellie grew up in Vietnam. She worked as a Data Analyst in the telecommunications industry and in investment banking. During this time, she consulted the business department on multiple problems such as acquiring new customers, churn prevention, and product development, as well as how to utilise their customer data analysis and automate the process.

She completed a one-year exchange in Australia, before graduating with a bachelor’s degree with distinction in Business Management.

She has now completed her master’s degree in Applied Data Science and Statistics. She enjoys identifying insightful patterns and trends from numbers.

Mellie loves to explore the world, and immersing herself in multicultural environments.


How we help you to streamline your business

Maximise ROI

Help develop a CRM strategy that maintains your return on investment

Clearer options

Help you navigate CRM selection and development options

Minimise disruption

Effectively manage implementation with minimum disruption to your business

Visual progress

Make evaluating progress easy by providing clear visual performance reports.

Data migration

Effectively manage the mapping and migration of your existing data for a smooth transition.

Simple support

Help you understand support contracts and service level agreements

Manage compliance

Help you align maintain your current data set with GDPR and other legislative regulations.


Our experienced team has a proven track record of success.

With decades of experience, our consultants have found successful solutions for a wide range of organisations and industry sectors. We’ve advised small businesses, multinationals, charities and not for-profit organisations.

We understand the problems that installing new systems can bring, and know how to introduce the necessary changes to your company in a straightforward way.

  • “Dynamic, attentive and highly professional. Their CRM selection service saved me countless hours of frustrating research, and their marketplace report presented information in a way which made it easy to compare options related to my business needs. The implementation was extremely well managed, and the team worked hard to ensure my e-commerce website integrated beautifully.”

    Sue Searle, Ecology Training UK Ltd.

  • “These guys are methodical and detailed, a very safe pair of hands and a great resource to know when implementing more sophisticated systems. Would highly recommend.”

    Ben Stirling, Made with Maturity Ltd.

  • CRM Champion is an inclusive and diverse employer that supports students and new graduates to flourish at the early stage of their careers. The team are dedicated professionals who actively engage with the university to create meaningful opportunities that supports growth on all sides.

    Andrea Hodges, Employment Schemes Manager, University of Exeter

  • The CRM Champion team provided expert guidance in mapping our CRM requirements to meet BIT Group objectives including our BIT Training and BIT Security divisions. The team’s insightful approach, analytic mindset and industry expertise created us a phased approach to achieving CRM success. Highly recommended.

    Sam Snowdon, Chief Marketing Officer, BIT Group

  • “[They] were brilliant at pinpointing what our needs were, they produced a thorough marketplace report and as a result we have adopted a CRM system which has totally changed our way of working and made our lives so much easier.”

    Lucy Thomas, Linggard and Thomas Accountants Ltd.

  • “[They] were instrumental in leading a challenging CRM project – taking time to understand our business and helping us to become more profitable.”

    Henry Massey, Clystnet Ltd

  • “CRM Champion were instrumental in getting us organised and working effectively…their strong work ethic and deep knowledge will bring any project to fruition.”

    GR, Airport Direct Travel Ltd.